Facebook marketing may not save your business, but it can certainly be a fast, effective, and rather cheap way to reach new customers and turn those customers into lifelong, die-hard fans.

But most small businesses royally screw up their Facebook marketing.

That's because all the Facebook gurus talk about "engagement" and "being authentic."

Unfortunately "engagement" doesn't always lead to sales. And "being authentic" is about as vague as a presidential debate.

Making Facebook marketing work for your business requires a simple, but clear, series of steps.

And in Facebook Marketing That Doesn't Suck, I've tried to dispell so much of the bullcrap surrounding Facebook marketing and cut straight to what actually works.