The Sages asked, ?Who is mighty?? and answered, ?Those who can control their own emotions and make of an enemy a friend.?

In the best-selling book The Go-Giver, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: ?Shifting one?s focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.

Now Burg is back with a new book, offering deeper insight into what it means to be truly influential and providing powerful strategies for mastering the art of winning people over.

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.

There is a better way. Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls Ultimate Influence - the ability to win people to your side in a way that leaves everyone feeling great about the outcome.