Have you been wondering if mobile marketing is worth your efforts? Consider this:

"In the last 12 months, customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device."

This was said by Jeff Bezos, CEO of Amazon, and it shows just how powerful mobile marketing has become. If your company is not making the most out of it, you are missing out on that potential income.

Why is mobile marketing so important? Think about the way people use their mobile devices. A mobile phone, smart or not, is constantly with the individual. If they receive a text, they likely stop what they are doing to check it. If they have a few moments of downtime, they likely use the phone to go online and check their email or their favorite social media site.

By getting your message to that mobile device, you are keeping your brand, quite literally, in your customer's back pocket. This is why mobile marketing is becoming one of the driving forces in the marketing world. When done correctly, mobile marketing reaches a consumer in a highly intimate way.

Mobile media is here to stay, and it is growing at a tremendous rate. Is your business making the most out of this? If you are not following the latest mobile marketing trends, you may be left in the dust. This audiobook tells you what you need to know about the latest trends and changes in the mobile marketing world.